About Us

Let's Stay Glossy.

Our Story

Bs Lips LLC was born out of a simple but powerful belief: self-care isn't selfish — it's essential. Founded in August 2019 by Balasha Parker in Columbus, MS, what started as Bs Lips Inc became Bs Lips LLC in August 2018 growing into a brand built on passion, purpose, and a whole lot of gloss.

Balasha's journey into lip care started with a personal mission — to create products that make people feel good about taking care of themselves. She wanted to build something for the self-oriented, the self-aware, and the unapologetically self-loving.

Our Mission

At Bs Lips LLC, our mission is to promote self-care for self-oriented people. We believe that when you take care of yourself, you show up better for everything and everyone around you. Our products are designed to be a small but meaningful part of your daily self-care ritual.

What Makes Us Different

Every product we create is made with care — handcrafted using natural ingredients that you can feel good about putting on your lips. We keep it simple, clean, and effective, because your skin deserves nothing less.

Handmade with love — crafted in small batches for quality you can feel
Natural ingredients — no unnecessary fillers, just what your lips need
Self-care focused — every product is designed with your well-being in mind

Trusted by Our Community

We're proud to have earned a 92% recommendation rating from our customers on the Better Business Bureau. That trust means everything to us, and we work hard every day to earn it.